The Royal
A Recipe For Success
Faced with a growing number of national chains and high-priced restaurants and bars, the owners of The Royal were determined to satisfy DC's appetite for locally owned, mid-range dining options. They asked us to build a brand identity with attention to craft, the legacy of the neighborhood and a blend of polish and warmth.
Scope of Services
Brand development
Creative direction
Web design
Print collateral
Signage
Custom lettering
Created With Care
The custom word mark, often executed in gold, was inspired by a classic car logo. Our approach reflects what the owners have done to the building itself: taking an old corner store and renovating it with attention to detail and approachable design.
