The Corey

Evolution of a Neighborhood

Lock7 Development came to HUMANKIND to brand and market its newest mixed-use project in DC’s trendiest neighborhood. Based on competitive analysis and audience research, we created a system with character and impact.

Scope of Services

Brand development
Creative direction
Strategy
Copywriting
Print collateral
Web design
Custom icon & illustrations
Naming
Photo editing

Indigo block with a bed icon and yellow text saying "who says you can't have it all?"

Exterior signage reading "The Corey" on a condo building in daylight

Naming and Identity

The Corey name draws inspiration from both the building’s architecture – Le Corbusier is the father of Art Deco – and its setting in the H St. Corridor. The custom font is also inspired by Art Deco, but through a modern lens. The underlined H is another subtle nod to H St. The CC emblem brings versatility, with multiple platforms in mind.

The Corey's website shown on two floating iPhones

Person in a lobby area reading a marketing brochure on the condo community

3D rendering of a residence layout showing two Corey-branded walls

Three hands reaching for business cards from a pile of indigo cards

Dark mint box with a plant icon and says "summer on the rooftop lounge?"

A Full Branded Suite

Some of the dozens of design and content elements we created include custom pattern work and original illustration, a responsive website, a foldout brochure, email blasts, digital and print ads, interior and exterior signage and a permanent neon marquee. We also created a wealth of copy to bring The Corey’s story and amenities to life.

Three mint green icons of musical eighth notes, a barbell, and a burger

A map of the northeast Washington DC community that surrounds The Corey

A double-lined C shown on the corner of a building overlooking DC with the US Capitol in the background