Liberty Cannabis
Imagining the Future of Cannabis
The founders of Liberty Cannabis came to Humankind to build a breakthrough brand in the fastest growing industry in America. It started with a name. The spirit of liberation, carried through every expression and extension of the brand, was inspired by the freeing feeling patients have walking into Liberty’s high-end dispensaries and using the products themselves.
Scope of Services
Brand development
Creative direction
Strategy
Web design
Copywriting
Print collateral
Apparel
Packaging
Social media
Signage
Interior design
Ad campaigns
LIFE IS BETTER WITH CANNABIS
Liberty Cannabis expanded across the country with commitment to shaping the future of cannabis with inviting spaces, outstanding products, personal attention and education for newcomers. We were proud to contribute branding, product design and environment design to help improve patient care, empower Wellness Guides and provide confidence for the entire customer journey.
CAMPAIGNS WITH IMPACT
CANNABIS IS BETTER WITH LIBERTY, an extension of our “Life is Better with Cannabis” campaign ran nationwide. In emerging and mature markets, these digital and OOH campaigns mixed with a variety of social media support to destigmatize cannabis for new users and fulfill the client’s goal of bringing new customers into the stores.
campaigns
IMMERSIVE ENVIRONMENTS
To create interactive, educational features for Liberty Cannabis dispensaries, Humankind collaborated with a leading visual merchandising studio to create a physical terpene bar and accompanying piece of print collateral to bring one of the most important and eye-catching features of the cannabis experience to life. Terpenes are responsible for the smell, taste and effects of cannabis. They're loved by veteran cannabis users and an essential starting point for new patients and customers.
