Green Hydrangea
Green Hydrangea
Green Hydrangea Flowers came to Humankind for the creation of their online flower shop, the virtual storefront of the full-service floral design studio located in Cleveland Park, Washington DC. Matching the luxurious signature floral style Green Hydrangea is known for, we use unexpected photo cropping of stunning florals in bold colors, pastels, and whites to create a memorable online experience.
Scope of Services
Web design
UX/UI
Sub-brand development
Creative direction
Print collateral
Apparel
Photo editing
Flower Lab
In response to customers starved for in-person experiences Green Hydrangea launched Flower Lab, a workshop experience for those who have always wanted to learn to design professional arrangements. Humankind Studio created the sub-brand, the online presence, supporting educational print materials and supporting branded premiums.