Wooden table with six people seated around picking up flowers, scissors, and ribbon

Green Hydrangea

Green Hydrangea

Green Hydrangea Flowers came to Humankind for the creation of their online flower shop, the virtual storefront of the full-service floral design studio located in Cleveland Park, Washington DC. Matching the luxurious signature floral style Green Hydrangea is known for, we use unexpected photo cropping of stunning florals in bold colors, pastels, and whites to create a memorable online experience.

 

Scope of Services

Web design
UX/UI
Sub-brand development
Creative direction
Print collateral
Apparel
Photo editing

 
The Green Hydrangea shopping experience on its website flanked by two bouquets
White, pink, and purple flowers sold as a Brights bouquet
Beige, yellow, and white flowers sold as a "Classic & Chic" offering
Two buckets full of purple and peach flowers
Pastel-colored flowers available in 5 sizes
Pink tulips and other seasonal flowers
Bouquet of all white flowers
Green box with the words "Flower Lab by Green Hydrangea"
 

Flower Lab

In response to customers starved for in-person experiences Green Hydrangea launched Flower Lab, a workshop experience for those who have always wanted to learn to design professional arrangements. Humankind Studio created the sub-brand, the online presence, supporting educational print materials and supporting branded premiums.

Table set up on a deck with flower supplies and green Flower Lab aprons
Green hydrangeas in glass vases on a wire shef
Close up of white roses
Women surrounding a table indoors learning how to arrange a bouquet