Do Drops Edibles
The Approachable Edible
When Holistic Industries identified a market need for low-dose edibles, they came to Humankind early in the process to approach brand development in tandem with product development. The result is what we call "the approachable edible," with clean design, familiar flavors and a friendly gumdrop shape. Negative associations with edibles were replaced with trustworthiness and fun.
Scope of Services
Brand development
Creative direction
Strategy
Web design
Copywriting
Print collateral
Apparel
Packaging
Social media
Signage
Interior design
Branded premiums
Ad campaigns
A DESIGN ECOSYSTEM
Humankind built the DO Drops brand across hundreds of evergreen assets and individual executions. Some of these pieces included an interactive website, engaging print collateral, memorable campaigns, a distinctive social media presence and a system of DO Drops avatars – all of which brought "the approachable edible" to life.
Campaigns
A BRAND, A CULTURE
With DO Drops, we didn't just build a brand – we built a culture. Appealing to both B2C (cannabis consumers) and B2B (dispensary staff) audiences, a wide range of branded merch offered moments of surprise and delight. Partnerships with Thrillist and others also brought cultural relevance to the brand.
