College Steps

A Commitment to Change

A leading national nonprofit providing customized college support for students with learning and social challenges, College Steps asked us to build a polished and empowering brand identity – true to its mission, inspiring to its partners and worthy of its impact and growth.

 

SCOPE OF SERVICES

Brand development
Creative strategy
Logo design
Copywriting
Custom icons & illustration
Art direction
Photo art direction
Photo editing
Print collateral
Web design

 
 
 
Logo, College Steps, Blue shield with light blue stairs inside

An Empowering Foundation

Every element of the new College Steps brand is built on a single theme: empowerment. Inspired by academic iconography, the "power badge" marks a path forward. A new tagline, BUILD YOUR FUTURE, invites students to believe in their potential.

A Systematic Approach

Our months-long engagement with College Steps addressed every aspect of the brand, from versatile assets like a complete icon system, collegiate pattern work and engaging authentic photography, to a suite of cross-platform pieces available at launch: a responsive website, social media visuals, business papers, brochures, pocket folders and trade-show collateral, to name a few.